Most agencies optimize toward vanity math. We build paid media systems around contribution margin — so every dollar you spend compounds into profit, not noise.
You see a 4× ROAS in Ads Manager. Meanwhile, cash-in-bank stays flat. It's not a tracking problem — it's that almost nobody at the agency level is optimizing toward the metric that actually matters.
We run paid media like your finance team would if they had a creative department.
Upload the same CSVs you already export from Shopify. See CM1/2/3, max allowable CAC, blended channel P&L, customer LTV, and the true cost of every discount code.
Rebuilt the creative engine around high-intent hooks. Retired 73% of legacy campaigns.
Introduced cohort-led lifecycle flows. Every acquisition campaign gated on 90-day payback.
Moved attribution to a blended-incrementality model. Scaled Meta while diversifying to YouTube.
We audit your P&L, ad accounts, and lifecycle. Deliver a contribution-margin teardown within 10 business days — yours to keep either way.
We model three spend scenarios against your margin floor. Pick the one that matches your cash position.
Server-side tracking, creative sprint, new account structure. First ships go live by end of week two.
Weekly P&L reviews. Monthly deep-dives. No 60-slide decks — just the numbers that move next week's spend.
First agency we've worked with that could explain what we were buying with every marginal dollar. Our finance team actually enjoys the weekly call.
They killed our top-performing campaign in month one. Turned out it was cannibalizing organic. Revenue is up, spend is flat — exactly what we needed.
We went from 'ROAS is great, where's the cash?' to a clean contribution P&L in three weeks. I recommend Clickt to every founder who asks.
A 30-minute strategy call with a senior strategist — not an SDR. You'll leave with at least one tactical change to make next week, whether we work together or not.